The platform is rolling out a fresh option that enables them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale launch. This advancement comes amid a surge in AI content, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising channels on a popular video site primarily display clips produced artificially. A considerable share of this output is considered mass-produced AI material, a phrase for inferior, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users like content produced via AI tools, from computer-generated images to informative clips, and we want to give people the power to see more or less of that, according to their own choices,” commented a company executive.
AI on the Platform
The platform disclosed that there are currently 1.3 billion videos on its service identified as artificially created. In total, more than 100 m media items are added to the platform every day, making clips made by AI a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI content they watch by opening the topic control setting in the app and picking the AI content topic. Further subjects that can already be adjusted under the tool encompass news, fashion, aesthetics, and dance.
Content Labeling and Policies
Its policies require users to tag “realistic” AI-made content, and it prohibits malicious deepfakes of public figures or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the platform will henceforth apply an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This step is designed to stop users from trying to bypass the labeling process.
AI Literacy Programs
The platform is additionally introducing a two million dollar educational fund for experts and institutions to create educational content about ethical AI use. This initiative will support non-profit groups focused on educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, amid controversy over proposals to cut jobs for hundreds of review team members in Britain. TikTok is set to cut a significant number of roles in its content moderation division in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A company official clarified that people-led review would continue to be important, but AI can protect employees by removing the most distressing content prior to it is viewed by humans. The company reported a notable drop in shocking and graphic content reviewed by content reviewers over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a lot of the machine support is really helping us work at speed.”
